{"id":244,"date":"2017-10-30T12:46:50","date_gmt":"2017-10-30T07:16:50","guid":{"rendered":"http:\/\/www.talismatic.com\/blog\/?p=244"},"modified":"2026-01-20T20:03:58","modified_gmt":"2026-01-20T14:33:58","slug":"competitive-intelligence-giving-hr-a-superman-cape","status":"publish","type":"post","link":"https:\/\/www.talismatic.com\/blog\/competitive-intelligence-giving-hr-a-superman-cape\/","title":{"rendered":"Competitive Intelligence: Giving HR a Superman Cape"},"content":{"rendered":"

Remember Clark Kent from \u2018Superman\u2019 who\u2019s this regular, nice, and hard-working guy leading a \u2018normal\u2019 life? But only until one day when the love of his life, Lois, gets embroiled in a helicopter accident, making it impossible for just anyone to rescue her conventionally. Confronted by this challenge, Clark uses his extraordinary powers for the very first time and appears in his Superman avatar wearing his glorious red cape – the cape that became synonymous with superhero powers worldwide. The HR function is no different from Clark Kent. They\u2019re these focused and earnest guys working every single day to get their organization the best talent they can find. And like Clark once did, they\u2019re facing their times of trial too, as the recruitment landscape in the American market<\/strong> gets more aggressive than ever before. However, like Superman, once they realize their superpowers, they won\u2019t stop. They\u2019ll keep going forward, taking their organization to newer and greater heights.<\/p>\n

 <\/p>\n

\u201cBut where\u2019s the cape,\u201d you ask? \u00a0Well, it\u2019s in HR competitive intelligence<\/a>! Yes, competitive intelligence is the Superman cape HR heads have been waiting for.<\/p>\n

 <\/p>\n

The Need to Transform<\/h2>\n

 <\/p>\n

Gone are the days when the role of HR was limited to recruitment, payroll, and compensation alone. Over the past few years, the American economy has undergone massive transformations and so has the HR function. HR has evolved into an enabler that advises top-level management. Its role has expanded to involve activities directly affecting the strategic vision of the company. HR is now an irreplaceable part of a company\u2019s board meetings, where they\u2019re expected to present strategies on how to improve workforce competitiveness, how to ensure compliance with complex and stringent regulations, or say how to enhance personnel security. The fact that HR needs to continually monitor the external and internal environment to spot or retain talent goes without saying.<\/p>\n

While there has been a shift in role, the need to deal with people remains for HR. And people, as we know, are unpredictable. There\u2019s no set formula to understand their decision-making, which is subjective. Therefore, an air of mystery always prevails.<\/p>\n

 <\/p>\n

The Cape of HR Competitive Intelligence<\/h2>\n

 <\/p>\n

This Superman\u2019s cape has some pretty simple, albeit pretty amazing, powers – you know everything about what\u2019s happening in your industry, in your city, within skill-sets, among talent polls and in comparison with your competitors. What\u2019s more is that you see all this in real-time. Just imagine the possibilities if you knew:<\/p>\n

 <\/p>\n