{"id":892,"date":"2018-09-25T17:24:16","date_gmt":"2018-09-25T11:54:16","guid":{"rendered":"http:\/\/www.talismatic.com\/blog\/?p=892"},"modified":"2026-01-20T17:25:58","modified_gmt":"2026-01-20T11:55:58","slug":"how-universities-are-using-predictive-analytics-for-student-retention","status":"publish","type":"post","link":"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/","title":{"rendered":"How universities are using predictive analytics for student retention"},"content":{"rendered":"<p>Student attrition rate is on a rise, indicating that it\u2019s high time universities took concrete steps to fix the issue. Guesswork and predictions backed with no research cannot be relied upon when dealing with something as valuable as student career. A couple of pioneering universities, therefore, resorted to a more credible and apt-for-the-time method for retaining college students:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The University of Central Florida successfully raised the <a href=\"https:\/\/www.cbsnews.com\/news\/how-one-college-predicts-those-at-risk-of-dropping-out-60-minutes\/\">retention rate for the first-gen students by 10% points<\/a><\/li>\n<li>Ball State University witnessed a steep rise in the graduation rate. At the same time, the university also saw a hike of over 6% points in their <a href=\"https:\/\/www.talismatic.com\/student-retention-strategies.php\">student retention<\/a> rate.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Curious to know the story behind their success? So, here\u2019s what happened &#8211; the universities found that by using <a href=\"http:\/\/www.talismatic.com\/blog\/a-provosts-guide-on-how-to-use-predictive-analytics-in-education\/\"><strong>predictive analytics<\/strong> <strong>in education<\/strong><\/a> they could gauge a student\u2019s inclination to drop out of college, well in advance, and avoid such a situation.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Predictive analytics for student retention<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>By using predictive analytics, the University of Central Florida discovered that student attrition in their university was mostly the outcome of financial stress that a student or his family was experiencing. To address this, the university started collecting data on underprivileged students by studying instances where the students stopped going to the gym and chose to stay back in the Volusia Hall (the dormitory). With proper counseling and funding of these students the <a href=\"https:\/\/www.cbsnews.com\/news\/how-one-college-predicts-those-at-risk-of-dropping-out-60-minutes\/\">university increased its graduation rate by 30%<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>On the other hand, the State Ball University collected the digital footprints of all students walking around on the campus. Right from data on student academics to financial status to life engagement, the university tried to analyze all possible reasons that could lead to student attrition. Predictive analytics told the university, for instance, that students eating breakfast were more likely to continue college. The university, therefore, intervened in time to help students it thought were likely to quit.<\/p>\n<p>&nbsp;<\/p>\n<p>A big reason for college dropout is that students are \u2018not-so-sure\u2019 about the relevance of their course in the job market. Talismatic, an <a href=\"https:\/\/www.talismatic.com\/education.php\">education analytics tool<\/a>, can help overcome this blurry situation by predicting the high-demand skills for an industry type in the coming years, boosting the confidence of students. Educators can use the tool to counsel students and assuage their fears regarding job hunting.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Student attrition rate is on a rise, indicating that it\u2019s high time universities took concrete steps to fix the issue. Guesswork and predictions backed with no research cannot be relied&hellip;<\/p>\n","protected":false},"author":8,"featured_media":893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16,69,106,161,160,165,125],"class_list":["post-892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-labor-market","tag-analytics","tag-artificial-intelligence","tag-educators","tag-predictive-analytics-for-student-retention","tag-predictive-analytics-in-education","tag-student-retention","tag-top-universities"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How universities are using predictive analytics for student retention<\/title>\n<meta name=\"description\" content=\"Predictive analytics can tell universities, for instance, that students eating breakfast are more likely to continue college. The university, therefore, can intervene in time to help students who are likely to quit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How universities are using predictive analytics for student retention\" \/>\n<meta property=\"og:description\" content=\"Predictive analytics can tell universities, for instance, that students eating breakfast are more likely to continue college. The university, therefore, can intervene in time to help students who are likely to quit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Talismatic\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-25T11:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T11:55:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.talismatic.com\/blog\/wp-content\/uploads\/2018\/09\/predictive-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"995\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"abhishek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"abhishek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/\"},\"author\":{\"name\":\"abhishek\",\"@id\":\"https:\/\/www.talismatic.com\/blog\/#\/schema\/person\/80b63d7f412184bf891877ec575d54d3\"},\"headline\":\"How universities are using predictive analytics for student retention\",\"datePublished\":\"2018-09-25T11:54:16+00:00\",\"dateModified\":\"2026-01-20T11:55:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/\"},\"wordCount\":392,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.talismatic.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.talismatic.com\/blog\/wp-content\/uploads\/2018\/09\/predictive-analytics.jpg\",\"keywords\":[\"analytics\",\"artificial intelligence\",\"educators\",\"predictive analytics for student retention\",\"predictive analytics in education\",\"student retention\",\"top universities\"],\"articleSection\":[\"Future US Labor Market\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/\",\"url\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/\",\"name\":\"How universities are using predictive analytics for student retention\",\"isPartOf\":{\"@id\":\"https:\/\/www.talismatic.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.talismatic.com\/blog\/how-universities-are-using-predictive-analytics-for-student-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.talismatic.com\/blog\/wp-content\/uploads\/2018\/09\/predictive-analytics.jpg\",\"datePublished\":\"2018-09-25T11:54:16+00:00\",\"dateModified\":\"2026-01-20T11:55:58+00:00\",\"description\":\"Predictive analytics can tell universities, for instance, that students eating breakfast are more likely to continue college. 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