As universities fail to keep up with job market trends, educators are stepping up.

career planning tools


Good news hits the headlines – strong U.S. job market continues to grow. However, the rosy but not-so-rosy condition of the U.S. labor market is in the desperate need for ideal candidates. And unfortunately, almost 60% of recruiters continue to fail at finding quality talent for their organization. This drills down to the fact that school-leavers do not possess the relevant skills that sync with the demands of the job market. So, what’s the reason? The enthusiasm for technology has led to its introduction across sectors and industries, creating demand for newer, more niche skills. Universities are, therefore, responsible for forecasting courses and skills that will or will not stay relevant in the near future. But that’s not really happening. About 1 in 3 graduate end up taking jobs that don’t match their skill set.


Considering the overall situation, universities should rethink and revise the way they build curriculums. They should wholeheartedly welcome career planning tools to drive innovation in developing strategic programs and making data-informed decisions for student success. “8 in 10 educators believe that data helps validate where students are and where they can go in terms of career success.” This circles around the fact that educators are stepping up, finally!


Keeping up with job market trends

A graduate has only graduated successfully if they’ve landed a job that best matches their skill sets and offers them the path to career growth. Such effective skill and job match requires thorough market job market research, which is only missing right now. But what if educators knew the right approach to such research? What if educators were gifted with tools that informed them on courses that will be in high demand in the coming years? What if educators got access to a tool that could predict the weight of skills in a candidate’s resume? What if educators come to know what their candidate’s job profile would look like some 10 years down the line?


This might be a bit overwhelming, but to be honest, there are career planning tools that enable this level of sophistication. There are predictive analytics tools that bring educators actionable insights on live U.S. job market landscape, trend fluctuations, and future skill requirements.


Developing effective curriculums with an education technology tool

With the assistance of education technology tools, educators can perform skill demand analysis for all career paths. The tools’ machine learning capabilities give educators 100% accurate and quality labor market data. Through insights drawn from such data, educators can then identify courses that will make their students succeed in their career. By blending these critical courses with the required soft skills, educators can develop quality curriculums for their students. Regularly assessing the job market trends and accordingly revising the curriculum will help educators keep up with this fast-paced, hyper-connected tech-driven world.


Guiding students right

As educators spend most of their time with students, they can best assess students’ interests, aspirations, and weaknesses. But to guide them to choose the right profession as per their potential, educators will have to tie-in student career interests and their demand in the employment market. With career planning tools, the earlier heavy research-oriented approach can now be replaced by an easy one-click approach. Wondering how? Predictive analytics tools analyze millions of data points to reveal opportunities within the job market. By simply entering the skills, educators can get:

  • real-time statistics on job market demand,
  • salary trends,
  • top hiring companies and cities,
  • peak hiring periods,
  • heat maps showcasing geographical skill demands,
  • easiest cities for students to get placed.

With such information, educators can create highly-curated curriculums, guide students to choose a brighter profession, and arm them with a resume that gain mass employer recognition.


Talismatic is a sophisticated educational analytics platform that offers in-depth, accurate, and well-researched analytics to helps universities gain a keen comprehension of the employment market atmosphere, thus benefiting both employers and students. It won’t be wrong if we tell you that Talismatic is the real hero, helping employers and students contribute tremendously in raising their country’s’ economy to significant levels.


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