E-recruiting tools have emerged in response to the rise in online recruitment activities and the need for HR to reach a large audience with competitive budgets. Both employers and employees find it most convenient to broadcast their efforts to recruit and to find a job respectively. While quite a few recruitment software and tools have already flooded the talent acquisition market, 2018 promises to bring in HR recruiting tools that have some trendsetting features to offer.
E-recruiting tools for multi-channel support
Candidates have always evaluated the brand value of companies before applying to them. This is quite similar to the evaluation of consumer brands while shopping, giving rise to the concept of employer branding. 2018 will see a sharp rise in this trend – thanks to the growing popularity of social media. With Facebook alone boasting of over 1.23 billion daily users, social media is substantially transforming the way HR plans its recruitment strategy, necessitating the need for strong online company narratives. Candidates spend quite a lot of time studying about a company’s work culture, organizational structure, and opportunities before they actually apply. According to a Glassdoor U.S. Site Survey, 69% of active job seekers are likely to apply for a job if the employer actively manages its employer brand. However, to build a cohesive image before prospective employees, other platforms like company careers site and job boards must also be leveraged equitably.
E-recruiting tools of 2018 will leverage various online channels to analyze candidate activity and inform HR strategies. Right from job posting to resume mining, e-recruitment tools will do whatever it takes to source the right talent online. Furthermore, as part of the larger strategy, these tools will help HR interact and build relationships with potential employees in a process called candidate courting.
HR recruiting tools with geo-intelligence
The role of HR is growing beyond employee recruitment, training, and retention. The responsibilities for strategic planning and organizational design are making HR a partner in business development, requiring it to realign its service delivery model. All of this has left recruiters with absolutely no time to waste!
A large chunk of a recruiter’s time is spent in designing talent acquisition strategies for a territory as large as America. According to Bersin by Deloitte, companies in the U.S spend around $4,000 on average to fill an open position. If you’re recruiting for several different positions – as is usually the case with large organizations – you can imagine how your recruitment budget would swell. What if all that money goes down the drain, fetching you no or undesirable candidates? Don’t be shocked, because that’s quite a possibility if you’re looking for a fish on a tree or a bird in a pond.
The feature of geo-intelligence will be a highlight of the e-recruiting tools of 2018. Geo-intelligence adds focus to your recruitment efforts. With such e-recruiting tools, you get armed with an accurate knowledge of the cities across America that have a high density of the candidates you’re looking for. This way you can spend lesser time and resources while still benefitting from a more fruitful recruitment cycle. In fact, HR recruiting tools like these will also facilitate candidate spotting across colleges and universities in America that are training students in skill sets that your business demands.
Tools for competitor benchmarking
Any strategy in the world of business becomes a robust strategy only when it takes into account competitor strategies. It is absolutely dangerous to devise plans in silos. Similarly, the assumption that your recruiting competitors are the same as your business competitors is quite faulty. Companies from industries outside your own may be looking for the same skill sets as you, and you may be losing out on qualified job seekers to them. The competition arising from low unemployment, recession, or increased voluntary quits only add to the already complicated situation.
E-recruiting tools that help HR analyze data on how their competitors are hiring, what their average job closing time is, whether they’re facing a surge in hires, what positions they are hiring for, etc. Now that’s a lot of crucial information in your hands. No doubt, with all this information at your disposal, you can create recruitment strategies powered by critical insights to present a stronger pitch before the talent pool of common interest.
So, in the run down to 2018, consider looking for an e-recruiting tool like Talismatic that is built with features that add a streak of intelligence to your hiring activities.